Managing Sudden Executive Change
What’s the Purpose of B2B Companies?
How the Financial Crisis Changed Financial Communications
The Foundation of Your External Voice: Employee Communications
Not everything always goes the way we planned. Companies aren’t perfect, and neither are their results. Even when businesses do everything right, losses beyond their control can be incurred. Products may be defective, a major customer might go under, or the cost of raw materials could increase. From time to time, even great companies—public and […]
Business buyers don’t buy your product, they buy into your approach to solving their problems. – Laura Ramos, Forrester Just a few minutes into a PR measurement webinar I was listening to the other day, it was clear the session host was focused on selling what made her firm “the right partner” for clients, rather than […]