Lessons Learned in Tracking Media Coverage
Lessons Learned in Tracking Media Coverage
Are News Consumers Boarding the ‘Flight to Quality’?
Are News Consumers Boarding the ‘Flight to Quality’?
Newly-minted White House Director of Communications, Anthony Scaramucci, created headlines recently following publication excerpts from a vulgar, profanity-filled interview with a New Yorker reporter. The interview was newsworthy not only because of the language and attacks on other White House staffers, but because of conflicting stories on what was on- or off-the-record. While this was […]
Great Spokesperson? Watch Out!
Newly-minted White House Director of Communications, An [...]
The Wall Street Journal recently ran a story on how CEOs are taking to the airwaves to burnish their company’s brand image, citing Doug McMillon’s three month TV ad campaign on behalf of Walmart (a first for that company). Walmart, which has a reputation for lower pay and employee benefits, is undergoing a culture change […]
Mirror, Mirror…CEOs and the Media
The Wall Street Journal recently ran a story on how CEO [...]
Charlyn Lusk, one of Stanton PRM’s managing directors, was recently asked by the Wall Street Journal to weigh in on Disney’s response to a recent tragedy at one of their parks. She shared her thoughts on what the organization did right as well as their missteps in their “Crisis of the Week” column. Read the article here
Stanton PRM’s Charlyn Lusk Discusses Crisis Communications with the WSJ
Charlyn Lusk, one of Stanton PRM's managing directors, [...]
Last week Burger King and McDonald’s had an interesting interaction, which has generated a stream of media attention and been described as a brilliant marketing and public relations play. Burger King pulled together a large-scale campaign proposing a “peace offering” to McDonald’s in the form of a joint burger called the McWhopper. This idea was […]
Was the McWhopper Campaign a McFlop?
Last week Burger King and McDonald's had an interesting [...]
When Facebook reported earnings last month one figure stood out to me: the social media giant had increased its number of daily active users to 968 million, with 164 million coming from the United States and Canada alone. Twitter, which reported earnings the same week, touted that it had 304 million core users in the […]
Is Facebook a Better Source for News Than Twitter?
When Facebook reported earnings last month one figure s [...]
Yesterday, the chairman and CEO of J.P. Morgan announced he has been diagnosed with cancer. Alex Stanton, CEO of Stanton Public Relations and Marketing, spoke with MarketWatch about the announcement and why transparency is critical for executives who face a serious illness. Read what Alex had to say
Stanton CEO discusses corporate disclosure best practices
Yesterday, the chairman and CEO of J.P. Morgan announce [...]
An important part of any public relations campaign is monitoring response to clients and events. All too often, negative feedback finds an easily-accessible breeding place in online forums. For many newspapers, anonymous posts in online comment sections have posed a problem as the discussion has turned negative. Some publications have full-time employees that police comment […]
Transparency in PR and Media
An important part of any public relations campaign is m [...]