Are News Consumers Boarding the ‘Flight to Quality’?
Newly-minted White House Director of Communications, Anthony Scaramucci, created headlines recently following publication excerpts from a vulgar, profanity-filled interview with a New Yorker reporter. The interview was newsworthy not only because of the language and attacks on other White House staffers, but because of conflicting stories on what was on- or off-the-record. While this was […]
The Wall Street Journal recently ran a story on how CEOs are taking to the airwaves to burnish their company’s brand image, citing Doug McMillon’s three month TV ad campaign on behalf of Walmart (a first for that company). Walmart, which has a reputation for lower pay and employee benefits, is undergoing a culture change […]
Charlyn Lusk, one of Stanton PRM’s managing directors, was recently asked by the Wall Street Journal to weigh in on Disney’s response to a recent tragedy at one of their parks. She shared her thoughts on what the organization did right as well as their missteps in their “Crisis of the Week” column. Read the article here
Charlyn Lusk, one of Stanton PRM's managing directors, [...]
Last week Burger King and McDonald’s had an interesting interaction, which has generated a stream of media attention and been described as a brilliant marketing and public relations play. Burger King pulled together a large-scale campaign proposing a “peace offering” to McDonald’s in the form of a joint burger called the McWhopper. This idea was […]
Yesterday, the chairman and CEO of J.P. Morgan announced he has been diagnosed with cancer. Alex Stanton, CEO of Stanton Public Relations and Marketing, spoke with MarketWatch about the announcement and why transparency is critical for executives who face a serious illness. Read what Alex had to say
Yesterday, the chairman and CEO of J.P. Morgan announce [...]