Lessons Learned in Tracking Media Coverage
Lessons Learned in Tracking Media Coverage
Newly-minted White House Director of Communications, Anthony Scaramucci, created headlines recently following publication excerpts from a vulgar, profanity-filled interview with a New Yorker reporter. The interview was newsworthy not only because of the language and attacks on other White House staffers, but because of conflicting stories on what was on- or off-the-record. While this was […]
Great Spokesperson? Watch Out!
Newly-minted White House Director of Communications, An [...]
It was in March when I decided to sign up for the daily email newsletter published by The Skimm. A young colleague had sung its praises, expressing a preference for the chatty, incisive reports on the day’s big news over the mainstream media’s morning coverage. The Daily Skimm digital newsletter launched by former NBC producers […]
Reshaping the News, One Email at a Time
It was in March when I decided to sign up for the daily [...]
When I was a teenager in the early 1980s, everyone I knew seemed to be relatively aware that the “news” reported in supermarket tabloids like The Sun or The National Enquirer was not completely trustworthy. While “Enquiring minds want to know” was a well-known slogan, most people could genuinely tell the difference between the truth […]
2016: The Year “Alternative Facts” Was Born…
When I was a teenager in the early 1980s, everyone I kn [...]
Matt Lauer’s performance as moderator at NBC News’s “Commander-in-Chief Forum” earlier this month was widely-panned. The “Today” show host’s failure to fact check Donald Trump’s claim he did not support the 2002 Iraq war ignited a debate from journalists on whether presidential debate moderators should be held accountable for fact-checking the candidates. Fox News’ Chris […]
The Role of Fact-Checking in the Presidential Debates
Matt Lauer’s performance as moderator at NBC News’s “Co [...]
It’s happened more often than you’d think… you spend months developing the “perfect” campaign launch, event or media tour for a client and, that morning, tragedy strikes. Suddenly, that newsworthy event is no longer a top priority and the campaign, or the brand itself, can be unofficially listed among the casualties. Most PR professionals will […]
When Tragedy Strikes and Your Brand’s a Casualty
It’s happened more often than you’d think… you spend mo [...]
As PR professionals, one thing we know is that all clients are excited about being featured in the Wall Street Journal, The New York Times, or Bloomberg. We also know that these can be rare occurrences, especially for private, middle-market companies. Trade publications and blogs are often overlooked and not given as much attention by […]
With the sheer number of channels at a communicator’s disposal today, it’s probably not surprising that some have boldly proclaimed, “Media relations is dying.” But simply declaring this doesn’t make it true. Most PR professionals would be hard pressed to name a client who hasn’t complained because they didn’t like how their organization was treated […]
When it Comes to News, Being “Interesting” Just Isn’t Enough
With the sheer number of channels at a communicator’s d [...]
An ongoing challenge for communications professionals is getting executives and other spokespersons who interact with media to understand the proper tone and content for effective and credible media coverage. Any practitioner can tell a story of an executive who insisted on making grandiose claims with little substance behind them, coming off like an aggressive salesperson […]