Why Should Brands Act Like Media Companies?
FEWER JOURNALISTS MEAN BRANDS NEED TO ACT LIKE MEDIA C [...]
Avoid Buzzwords in Business Communications: An Open Letter
Dear Communicators: We were chatting recently when we [...]
Humor Offers Business Opportunities for B-to-B Firms
"Does humor belong in business communications? If you [...]
When Alex Stanton started his career in public relations, one couldn’t have foreseen today’s environment where the mainstream media is under scrutiny. Find out what he views as the biggest challenge facing the media community today, and why he thinks young people should, “Get in the Traffic!” to enhance their performance and careers. Read Alex’s […]
Q&A with CEO, Alex Stanton: What career advice would he give to his younger self?
When Alex Stanton started his career in public relation [...]
You may have noticed a few changes around Stanton’s digital space. We are happy to announce that the launch of our new website signifies that our brand refresh is now complete. Over the past year, we have been hard at work behind the scenes redefining the Stanton brand to better communicate who we are and […]
Brand New Look. Same Great Stanton Team.
You may have noticed a few changes around Stanton’s dig [...]
NEW YORK – February 14, 2017 – New York-based communications agency Stanton Public Relations & Marketing today announced that it will now be known as Stanton after completing a corporate rebranding initiative. The branding strategy, which was led by the firm’s in-house team, includes a new logo, tagline, visual identity system and website in addition […]
Stanton Announces Agency Rebranding With Refined Name, New Graphic Identity
NEW YORK – February 14, 2017 – New York-based communica [...]
Stanton PRM was recently awarded a 2015 MarCom Award for its work for on behalf of FilBen Group, an owner, developer and manager of senior living properties. The agency received a Gold Honor for its work developing an integrated marketing campaign for FilBen’s newest property, Braemar at Wallkill targeting potential residents and their adult children […]
Stanton PRM Wins 2015 MarCom Award
Stanton PRM was recently awarded a 2015 MarCom Award fo [...]
If you’re looking for ways to improve your company’s social media efforts, consider taking a lesson from Hollywood. Indeed, high-profile actors, singers, and performers understand the art of online promotion in a way that many companies could learn from as they work to create digital visibility for their brands. While Beyoncé broke ground by announcing […]
Social Media Lessons from Hollywood: Part 1
If you’re looking for ways to improve your company’s so [...]
Is your company, product or service innovative, cutting-edge or disruptive? If so, you probably don’t need to use those words. Call them what you will—buzzwords, colloquialisms, industry terminology, professional slang—unless you’re a professional beat boxer creating a viral video about jargon, they have no place in your vocabulary, written or otherwise. The secondary definition of […]
At the End of the Day, Non-Essential Terminology is Ubiquitous Among Enterprise Paradigms (Translation: Business Jargon is Overused)
Is your company, product or service innovative, cutting [...]
Over the last 20 years, with an increased reliance on the Internet, the creation of social media platforms, and the availability of new technology for photo and video editing, the visual component of public relations and marketing strategies has become more important. However, many businesses are failing to prioritize visuals, missing countless opportunities to incorporate […]
Catch the Reader’s Eye with Visual Content
Over the last 20 years, with an increased reliance on t [...]