As part of a new series, we’re introducing members of our Stanton team. First up is Sneha Satish, an account executive who joined Stanton last summer.
WHAT’S YOUR BACKGROUND?
Prior to Stanton, I was working at Finsbury, a global strategic communications firm specializing in financial communications.
I earned my BA in Media, Psychology, and Literature from Christ University in Bangalore, India, and had undergrad internships in photojournalism, copywriting and public relations.
I also have a Master’s degree in Public Relations from Syracuse University’s S.I. Newhouse School of Public Communications, where I received William Doescher Outstanding Public Relations Master’s Student Award and the Public Relations Certificate of Achievement Award.
WHAT INTERESTED YOU IN A CAREER IN PR AND MARKETING?
PR is essentially a people and storytelling business, whether that’s for a person or a company. I love learning about businesses and people, understanding their stories and what drives them.
I also thrive in a fast-paced and energetic environment, where I can think on my feet and prioritize deadlines, and these are things the PR profession allows you to do.
WHAT HAS YOUR EXPERIENCE AT STANTON BEEN LIKE?
I’ve been able to wear many hats in a short time, which has been great. I’ve worked on media relations, crisis projects, new business pitches, social media and M&A deals. I’m constantly being challenged and I love that because you grow more professionally that way.
WHAT ARE SOME OF THE PROFESSIONAL SKILL SETS THAT YOU USE—AND CAN SHARPEN—WORKING AT STANTON?
Writing is at the top of the list. I see that my writing has evolved enormously since I’ve been at Stanton. It’s more concise and I’ve learned how to better target client needs and industries.
Developing strong relationships is another skill I am cultivating, whether that’s with media, clients or colleagues.
WHAT ARE THE MOST CHALLENGING/EXCITING/REWARDING ASPECTS OF WORKING ACROSS MULTIPLE INDUSTRIES?
We work in a lot of different industries which is a huge asset but can also be a challenge. Each industry is different and can require in-depth knowledge before being able to shape a story into something of interest to target audiences. There’s some overlap among industries, but the more you get involved with each sector, the more you know and the more value you can provide to the agency and clients.
WHAT DO YOU THINK ARE THE CAREER ADVANTAGES OF WORKING FOR A SMALLER AGENCY SUCH AS STANTON VERSUS A LARGE AGENCY?
Working for a smaller agency, you’re able to learn from your colleagues on a one-to-one level, including senior leadership, and are able to cultivate closer relationships with clients. You also get a wider array of experience than working at a larger firm. I’m now working with technology, financial services, healthcare and education clients.