How to Boost Your B2B Events
'Tis the season. Holiday work parties are a time for f [...]
Speech Writing for C-Level Executives
Keynote speeches and other speaking gigs at popular in [...]
Trust Before Tactics Equals Success in a Crisis
What does success in a crisis look like for brands? If [...]
Navigating the Elon Musk Factor: The Social CEO
Elon Musk is at it again. It wasn’t enough for the SEC [...]
Gen Z May Be The Biggest Disruptor Yet
Many financial firms still debate ways they can harnes [...]
Alex Stanton on Leadership Opportunities
If you've ever wanted to know more about our CEO, Alex [...]
Business buyers don’t buy your product, they buy into your approach to solving their problems. – Laura Ramos, Forrester Just a few minutes into a PR measurement webinar I was listening to the other day, it was clear the session host was focused on selling what made her firm “the right partner” for clients, rather than […]
Lately, there’s been an uptick in CEOs apologizing for their bad behavior or company’s missteps. CEOs at Uber, Hootsuite, PwC, Facebook and Caterpillar recently issued either public apologies to consumers or regrets internally to employees. Uber CEO Travis Kalanick recently apologized for disrespecting one of his drivers, which was caught on camera and the video […]
Rebounding from a CEO apology
Lately, there’s been an uptick in CEOs apologizing for [...]