Avoid Buzzwords in Business Communications: An Open Letter
Avoid Buzzwords in Business Communications: An Open Letter
It was in March when I decided to sign up for the daily email newsletter published by The Skimm. A young colleague had sung its praises, expressing a preference for the chatty, incisive reports on the day’s big news over the mainstream media’s morning coverage. The Daily Skimm digital newsletter launched by former NBC producers […]
Reshaping the News, One Email at a Time
It was in March when I decided to sign up for the daily [...]
Once a month Stanton holds an informal Lunch & Learn session where we invite industry professionals to come into the agency and share with us an outside view and perspective on various topics that we as public relations professionals encounter on a daily basis. These monthly gatherings not only invite outside professionals to join us […]
Trust and Transparency in the Journalism Industry? Challenge Accepted
Once a month Stanton holds an informal Lunch & Lear [...]
NEW YORK – February 14, 2017 – New York-based communications agency Stanton Public Relations & Marketing today announced that it will now be known as Stanton after completing a corporate rebranding initiative. The branding strategy, which was led by the firm’s in-house team, includes a new logo, tagline, visual identity system and website in addition […]
Stanton Announces Agency Rebranding With Refined Name, New Graphic Identity
NEW YORK – February 14, 2017 – New York-based communica [...]
When I was a teenager in the early 1980s, everyone I knew seemed to be relatively aware that the “news” reported in supermarket tabloids like The Sun or The National Enquirer was not completely trustworthy. While “Enquiring minds want to know” was a well-known slogan, most people could genuinely tell the difference between the truth […]
2016: The Year “Alternative Facts” Was Born…
When I was a teenager in the early 1980s, everyone I kn [...]
A few weeks back an interesting story started to brew and circulate throughout social media. The headlines varied slightly but mostly consisted of “Nicki Minaj and Will.I.Am Invest in Bullying App.” This clearly caught the attention of many people, myself included. Being somewhat of a fan of these artists, I immediately clicked on the articles […]
Make Sure PR Isn’t in Your Blindspot
A few weeks back an interesting story started to brew a [...]
As Jim Carrey presented a Golden Globe recently, he made a joke that actually provided simple yet remarkably valuable advice: “You know once I say this, it can’t be unsaid.” From a keynote address to a social media post, everything we say in the digital age is never completely erased. Sounds scary, right? It can […]
The Content Ripple Effect
As Jim Carrey presented a Golden Globe recently, he mad [...]
An ongoing challenge for communications professionals is getting executives and other spokespersons who interact with media to understand the proper tone and content for effective and credible media coverage. Any practitioner can tell a story of an executive who insisted on making grandiose claims with little substance behind them, coming off like an aggressive salesperson […]
When Facebook reported earnings last month one figure stood out to me: the social media giant had increased its number of daily active users to 968 million, with 164 million coming from the United States and Canada alone. Twitter, which reported earnings the same week, touted that it had 304 million core users in the […]
Is Facebook a Better Source for News Than Twitter?
When Facebook reported earnings last month one figure s [...]
Is your company, product or service innovative, cutting-edge or disruptive? If so, you probably don’t need to use those words. Call them what you will—buzzwords, colloquialisms, industry terminology, professional slang—unless you’re a professional beat boxer creating a viral video about jargon, they have no place in your vocabulary, written or otherwise. The secondary definition of […]
At the End of the Day, Non-Essential Terminology is Ubiquitous Among Enterprise Paradigms (Translation: Business Jargon is Overused)
Is your company, product or service innovative, cutting [...]