What’s the Purpose of B2B Companies?
Most of the time, it’s relatively obvious if a brand being promoted is a business-to-business (B2B) company – the campaign lacks creativity and is targeted to a very small audience. On occasion though, there is the rare B2B ad that makes a person stop and think: “What a great product!” or “How can I learn more?”. B2B […]
Growth prospects for middle-market businesses are looking good, but given heightened competition there is clearly a need for market differentiation. Katrin Lieberwirth, VP of Stanton Public Relations and Marketing, recently wrote an article for German American Trade magazine, discussing how companies can incorporate strategic communications into their business goals and make themselves stand out. Read […]
Growth prospects for middle-market businesses are looki [...]