Sep 04, 2014 Categories: Newsroom Tags: b2b, Brand Visibility, Corporate Communications, Strategy

Growth prospects for middle-market businesses are looking good, but given heightened competition there is clearly a need for market differentiation. Katrin Lieberwirth, VP of  Stanton Public Relations and Marketing, recently wrote an article for  German American Trade magazine, discussing how companies can incorporate strategic communications into their business goals and make themselves stand out.

Read Katrin’s article here: Differentiation in the Crowded U.S. Middle Market