Social Media Archives

How to Avoid Brand Safety Violations

How to Avoid Brand Safety Violations

What's Your C-Suite's Social Media Strategy?

Why Communicators Shouldn’t Abandon Long-Form Content

Each year, Kleiner, Perkins, Caufield and Byers (KPCB) partner Mary Meeker, a true technologist and venture capitalist, releases an Internet Trends report. This report covers everything from healthcare to Chinese and Indian internet to video games, but it also gives us a look at what internet and technology trends are affecting media – specifically marketing, […]

Each year, Kleiner, Perkins, Caufield and Byers (KPCB) [...]

admin 2018-03-13T13:57:44-05:00 July 7th, 2017|Categories: Public Relations & Marketing|Tags: Digital, Social Media, Strategy, Technology|

As private equity has matured over the past decade and expanded, so too, have the communication responsibilities that investor relations professionals must manage for their general partners. The rise of social media, increased compliance requirements, and a growing array of media platforms have created new communication responsibilities for the industry’s IR professionals. Whereas reputation management […]

As private equity has matured over the past decade and [...]

Fifty minutes is a lot of time. In fact, when you consider that the majority of our 24-hour day is spent sleeping (8.8 hours on average), 50 minutes is one-sixteenth of the time that we’re awake and active. While there are numerous ways one can use those minutes, many of us are spending them on Facebook […]

Fifty minutes is a lot of time. In fact, when you consi [...]

admin 2018-03-13T13:57:55-05:00 May 9th, 2016|Categories: Public Relations & Marketing|Tags: Corporate Communications, PR, Social Media|

Over the past 10 years, social media has opened up a new world of marketing communications. Facebook, Twitter, LinkedIn and other popular platforms have created a wide variety of opportunities for businesses to engage with customers, partners, and their own employees. Consumer-facing businesses were the first to embrace these new channels, and slowly but surely […]

Over the past 10 years, social media has opened up a ne [...]

When talking about social media, what can scare off decision makers or potential clients? What approaches work and deliver results? Stanton PR & Marketing Vice President Katrin Lieberwirth looks at how understanding social media can help new business development. Read the full article here

When talking about social media, what can scare off dec [...]

admin 2018-03-13T13:58:00-05:00 January 15th, 2016|Categories: Newsroom|Tags: Business Development, Social Media|

In early November, Starbucks released its much anticipated annual holiday “red cup.” To the surprise of some and the angst of a few—but loud—nay-sayers, the cup was devoid of any specific holiday messaging. No snowflakes, snowmen, holly or messaging… It was just a red cup. The controversy that followed – sparked by a social media […]

In early November, Starbucks released its much anticipa [...]

admin 2018-03-13T13:58:00-05:00 January 4th, 2016|Categories: Brand Communications|Tags: Corporate Communications, Current Events, Social Media|

If you’re looking for ways to improve your company’s social media efforts, consider taking a lesson from Hollywood. Indeed, high-profile actors, singers, and performers understand the art of online promotion in a way that many companies could learn from as they work to create digital visibility for their brands. While Beyoncé broke ground by announcing […]