How to Avoid Brand Safety Violations
How to Avoid Brand Safety Violations
What’s Your C-Suite’s Social Media Strategy?
What's Your C-Suite's Social Media Strategy?
Why Communicators Shouldn’t Abandon Long-Form Content
Why Communicators Shouldn’t Abandon Long-Form Content
Each year, Kleiner, Perkins, Caufield and Byers (KPCB) partner Mary Meeker, a true technologist and venture capitalist, releases an Internet Trends report. This report covers everything from healthcare to Chinese and Indian internet to video games, but it also gives us a look at what internet and technology trends are affecting media – specifically marketing, […]
What Can We Learn from Internet Trends of 2017?
Each year, Kleiner, Perkins, Caufield and Byers (KPCB) [...]
As private equity has matured over the past decade and expanded, so too, have the communication responsibilities that investor relations professionals must manage for their general partners. The rise of social media, increased compliance requirements, and a growing array of media platforms have created new communication responsibilities for the industry’s IR professionals. Whereas reputation management […]
The Times They Are a Changin’, For IR Pros
As private equity has matured over the past decade and [...]
Fifty minutes is a lot of time. In fact, when you consider that the majority of our 24-hour day is spent sleeping (8.8 hours on average), 50 minutes is one-sixteenth of the time that we’re awake and active. While there are numerous ways one can use those minutes, many of us are spending them on Facebook […]
You’ve Heard of “60 Minutes?” Well Now It’s “50 Minutes”
Fifty minutes is a lot of time. In fact, when you consi [...]
Over the past 10 years, social media has opened up a new world of marketing communications. Facebook, Twitter, LinkedIn and other popular platforms have created a wide variety of opportunities for businesses to engage with customers, partners, and their own employees. Consumer-facing businesses were the first to embrace these new channels, and slowly but surely […]
The Personal is Professional
Over the past 10 years, social media has opened up a ne [...]
The Value of Social Media in New Business
When talking about social media, what can scare off dec [...]
In early November, Starbucks released its much anticipated annual holiday “red cup.” To the surprise of some and the angst of a few—but loud—nay-sayers, the cup was devoid of any specific holiday messaging. No snowflakes, snowmen, holly or messaging… It was just a red cup. The controversy that followed – sparked by a social media […]
Starbucks Holiday Red Cup: Public Opinion Says “It’s #JustaCup”
In early November, Starbucks released its much anticipa [...]
If you’re looking for ways to improve your company’s social media efforts, consider taking a lesson from Hollywood. Indeed, high-profile actors, singers, and performers understand the art of online promotion in a way that many companies could learn from as they work to create digital visibility for their brands. While Beyoncé broke ground by announcing […]
Social Media Lessons from Hollywood: Part 1
If you’re looking for ways to improve your company’s so [...]