Avoid Buzzwords in Business Communications: An Open Letter
Avoid Buzzwords in Business Communications: An Open Letter
The Value of Social Media in New Business
When talking about social media, what can scare off dec [...]
Would survey data help you? A. Yes; B. No; C. Maybe…
How many survey-based statistics do you come across in [...]
Is your company, product or service innovative, cutting-edge or disruptive? If so, you probably don’t need to use those words. Call them what you will—buzzwords, colloquialisms, industry terminology, professional slang—unless you’re a professional beat boxer creating a viral video about jargon, they have no place in your vocabulary, written or otherwise. The secondary definition of […]
At the End of the Day, Non-Essential Terminology is Ubiquitous Among Enterprise Paradigms (Translation: Business Jargon is Overused)
Is your company, product or service innovative, cutting [...]
When a company is making a high profile announcement, one of the things a good public relations team will stress is the need for thoughtful preparation. Creating key messages and talking points, having important facts on hand, a well crafted press release, and roles for spokespeople are just some of the things that should be […]
For PR pros, it’s important to thoughtfully assess how people are consuming news in a media landscape that is constantly evolving. The introduction of the internet, social media and hand-held technology have all enabled the public to obtain news at a moment’s notice. Yet there is a concern that people—especially the Millennial generation— are not […]
Is The Digital Age Hurting News Consumption?
For PR pros, it’s important to thoughtfully assess how [...]
Public relations is likely not at the top of a CEO’s priority list, as they are more focused on successfully running and growing a company. However, executive visibility is an integral component of a successful public relations program. In many cases, it is unrealistic to expect we can call on the leaders of organizations on […]
Tapping the CEO to Maximize Executive Visibility
Public relations is likely not at the top of a CEO’s pr [...]
Corporate social responsibility (CSR) is an important component to all successful companies. Often times when telling a story on rewarding events, intentions can be misconstrued. While reporting on charitable efforts, a few things to keep in mind are: The importance of engaging your audience and interacting with your audience on the initiative You should ensure that […]
Best practices While Communicating Your Corporate Social Responsibility
Corporate social responsibility (CSR) is an important c [...]
“It’s not about making products better for bigger brands. That’s assumed. It’s making the company an interesting place to write about for media, to work at for staff, and to be engaged with for customers.” -Alex Stanton An important aspect of our work is helping clients express their viewpoints as real thought leaders in their sectors. […]
How Public Relations Builds Enterprise Value
"It's not about making products better for bigger brand [...]
The Client-Agency Relationship
Coming from a myriad of experiences with regard to educ [...]