Why Should Brands Act Like Media Companies?
Recently, pharmaceutical manufacturer, Mylan NV came under fire for dramatically raising the cost of EpiPen, a life saving allergy medication. The statements they released following the criticism sent mixed messages. How could Mylan have handled themselves better? Tom Faust, managing director at Stanton, shared his thoughts in Wall Street Journal’s “Crisis of the Week”. Read the article […]
Recently, pharmaceutical manufacturer, Mylan NV came un [...]
Alex Stanton, CEO of Stanton Public Relations & Marketing, recently contributed his expertise in crisis communications to O’Dwyer’s magazine. In the latest issue, Alex discusses why the best crisis management is not just reactive to a situation at hand, but is part of a bigger, and longer term, communications effort. Response Versus Reputation Enhancement
In this month's issue of O'Dwyer's magazine, CEO of St [...]
As online media proliferates, public relations professionals must think about how to manage potential crises in a much broader environment. In this month’s issue of O’Dwyer’s magazine, Alex Stanton, CEO of Stanton Public Relations & Marketing, talks about developing a crisis communications program in today’s dynamic media environment. Read the full article on O’Dywer’s
Yesterday, the chairman and CEO of J.P. Morgan announced he has been diagnosed with cancer. Alex Stanton, CEO of Stanton Public Relations and Marketing, spoke with MarketWatch about the announcement and why transparency is critical for executives who face a serious illness. Read what Alex had to say
Yesterday, the chairman and CEO of J.P. Morgan announce [...]