SITUATION

Remedy Health Media, a health media company and a leader in consumer health and wellness information, engaged Stanton to help in refining the company’s brand identity and promote a new website.

 APPROACH

Stanton created a series of key messages and concepts that rotated on the website home page, and also publicized the new website through both traditional and online channels.

RESULTS

The site was well received by clients and consumers, with a detailed profile from Crain’s New York Business that identified how Remedy Health Media is different from competitors and discussed the company’s new ad campaign.