Increasing Industry Awareness Around a Fast Growing Firm
Reliant Asset Management is a leading designer/manufacturer of modular buildings that had experienced exceptional growth, but was largely unknown beyond the niche sectors in which it did business. Stanton was tasked with developing a multi-dimensional campaign that helped the company tell its entrepreneurial success story and gain positive visibility.
Key elements included developing a new web site (with refreshed positioning and messaging), a proactive media outreach campaign, enhanced marketing materials, and an executive visibility/conference speaking initiative.
What resulted was significant exposure for the brand in just a few short months including Houston Business Journal, Business Insider, USA Today, and Washington Business Journal.