New Firm & Fund Launch 2018-10-08T17:05:46-05:00
fund launch

New Firm & Fund Launch

In today’s crowded private investment landscape, it takes a differentiated and clearly communicated point of view for your new firm or fund to stand out. Stanton builds comprehensive strategies to break through the noise, generate positive attention and set the stage for coverage of your future progress.

One Chance to Make a First Impression

In a competitive world, it is increasingly important to differentiate your organization by reinforcing. For well over a decade, Stanton has partnered with a variety of private investment firms to craft compelling messages and develop strong brand identities as they enter the market and launch new investment vehicles. Our comprehensive and customized launch programs span messaging, marketing collateral, LP and fundraising communications, media strategy and more.

We back up this formative work with ongoing programs that secure consistent visibility through business/financial and industry print, broadcast and digital media. We have worked with firms of all sizes, from multi-billion dollar funds to those managing less than $100 million to those working on a deal-bydeal basis, and spin-outs formed by veteran dealmakers.


Key Deliverables

  • Audience-specific digital, written and verbal communications

  • Comprehensive launch plans

  • Branding/rebranding and messaging

  • Media strategy and execution

  • Collateral creation and enhancement

  • Website creation and improvement

  • Follow-on marketing communications programs