Risha Tyagi started working at Harden Communications Partners (HCP), a Stanton agency, in September 2018 as an account executive. Risha, who is multilingual, spent several years in both India and China and brings a sharp understanding of marketing communications to the table.
WHAT’S YOUR BACKGROUND?
I received a BA honors degree in economics from Delhi University, and worked in both sales and education before being introduced to PR and marketing, and graduating with a Master of Science in PR from Boston University in 2017. After earning my Masters, I worked at a Boston-based PR agency that focused on healthcare technology before moving back to California, which is where I grew up.
HOW DOES YOUR EXPERIENCE WORKING INTERNATIONALLY ADD VALUE TO YOUR CLIENT WORK?
The international exposure gives me an understanding of how different professionals and different cultures work. The broader your interaction, the more you understand different audiences, including your clients. That’s very important.
In terms of skill sets, having a foundation in business and finance gives me the ability to understand what clients mean when they talk about the big picture and their bottom line. Understanding business models is important in developing a robust communications strategy. Working in sales also honed my communication skills, and I leverage that when it comes to reaching out to the media persistently.
WHAT ARE THE PROFESSIONAL BENEFITS OF WORKING AT STANTON?
It’s twofold. First, both Stanton and Harden have clients in diverse industries. I’m currently working across health tech, healthcare, health systems, financial brands and nonprofit organizations. Second, the variety of tasks, projects and campaigns we do on behalf of clients is not just limited to traditional PR, but a broad array of marketing strategies, data analysis, website development, social media management and analyst outreach, among other areas.
WHICH PROFESSIONAL SKILL SETS HAVE YOU BEEN ABLE TO USE AND IMPROVE AT THE AGENCY?
Media relations is a priority in the PR profession. I’ve also had the opportunity to work on investor outreach and social media campaigns quite a lot. Writing on behalf of our clients is another key aspect of my job, particularly long-form writing. At both Stanton and Harden, we strive to provide strategic recommendations to the client in order to build trust.
WHAT IS THE MOST REWARDING ASPECT OF WORKING WITH CLIENTS?
For me, it has to be when you form a mutually beneficial relationship with clients and they see you as an extension of their own PR and marketing teams. Initially, clients tend to keep the agency at arm’s length a bit. I love seeing the shift, though, when clients get on board and there’s a healthy back-and-forth to determine the most strategic opportunities. Cultivating these relationships is so important in order to produce the best outcomes.
WHAT ADVICE DO YOU HAVE FOR PEOPLE INTERESTED IN A CAREER IN PR?
Having a background in academia is extremely valuable. PR is very fast-paced, so to enter the field without any prior knowledge of basic terms and tasks is quite a leap. Another tip would be to monitor trending news in your clients’ respective industries. There’s so much PR you can do if you know what’s relevant to the media in any specific industry.