Media Relations 2018-10-08T17:02:55+00:00
media relations

Media Relations

A proactive but targeted and quality-focused media relations effort is often the centerpiece of our client work. Our goal is to generate meaningful coverage that creates positive awareness among decision-makers and other key audiences.

Reaching Target Audiences With Precision and Creativity

Stanton’s deeply experienced media relations professionals build a positive media profile through a combination of planned pitching, opportunistic outreach and news announcements. From feature coverage and trend stories to commentary on breaking news, case studies and company and executive profiles, we pursue all the possibilities to showcase our clients.

We work across the media landscape, from traditional print and broadcast to online media, digital video, podcasts, blogs and other emerging channels. Stanton’s longstanding relationships with national, regional and trade media enable us to secure stories that feature and prominently highlight our clients’ expertise and progress.

REPRESENTATIVE CLIENT WORK

Key Deliverables

  • Comprehensive media strategies tied to business objectives

  • Creation of educational, instructional, and marketing materials for media

  • “Newsjacking” to insert clients into breaking stories

  • Briefings to cultivate reporter relationships and pave the way for future coverage

  • Customized pitches for each outlet and reporter

  • Thorough interview preparation and feedback