Stanton has an established history of helping educational organizations compete for the attention of students, faculty, donors and recruiters. Whether a large university, small college, a school within a university trying to make its own mark, or an education services business, Stanton understands the need to balance an fundamentals with an compelling identity that distinguishes it from the competition.
We take a strategic approach to publicizing major initiatives, positioning faculty as expert media resources, generating attention for new education products and services, and turning research findings and innovative pedagogy into feature coverage in leading national print, broadcast and digital outlets.
We also help educational institutions enhance their internal and external marketing by promoting key attributes of their brand for customized communications. Our audit of communication practices and products drives the development and execution of a program connecting with all key constituencies — including faculty, staff and students — as well as collateral materials to support that outreach.