Jun 03, 2021 Categories: Media Relations Tags:


The pandemic wreaked havoc on college sports coaches and their staffs as athletic departments nationally implemented travel restrictions. Without being able to visit potential recruits in person and watch them play, programs quickly turned to technology to get the job done and keep their program moving forward.

In doing so, Stanton client Hudl, a leading sports tech company, was at the epicenter to provide coaches and their staffs with all of the information they would need during a normal recruitment cycle: highlights, athlete measurements, game film, practice recordings and much more.

Given the impact of COVID-19 on recruiting, Stanton connected with Mike McAllister from Sports Illustrated to offer interviews with a Hudl executive as well as major college and high school coaches using the platform to recruit and proceed with day-to-day operations. Mike was sold on the idea.

From there, Stanton coordinated and staffed conversations with Hudl Vice President & General Manager Greg Nelson, Jacksonville State Assistant Football Coach J.R. Sandlin and Lake Travis High School (Austin, TX) Assistant Football Coach Jonathan Coats. Using his own network of sources, McAllister also interviewed Syracuse Football Director of Recruiting Kramer Cook, along with a 2020 recruit on the team.

As a result of Stanton’s efforts, Hudl was placed at the center of McAllister’s feature story, titled “Recruiting in a Pandemic,” which appeared on Sports Illustrated’s All American and Syracuse verticals.

Nelson, a high school football coach himself, shed light on how film and athlete profiles are being analyzed in unique ways: “What are they doing when they get knocked down, how resilient are they? They’re able to tell a lot of things about that whole game film, and then the beauty of Hudl is that athletes also have the ability to upload their transcripts or vitals like 40 time, vertical time, their awards and those kind of things so they can kind of get a full picture of the athlete they’re evaluating.”

Check out the full story here to see how Stanton placed Hudl at the center of the movement in one of the top sports publications globally.