What's Your C-Suite's Social Media Strategy?
Why Video Marketing Can Improve Your Brand's Relevance
B2B Brands Need to Take a Better Shot at Online Video Content
Alphabet (aka Google) is being beset by major brand withdrawals from its search ad business due to ads running on inflammatory or “fake news” websites, and on YouTube next to videos from hate groups and other extremists. While Alphabet provides automatic screening of such sites and videos, its algorithms paint with a wide brush and […]
When it comes to being on the cutting edge of marketing, video is where it’s at. The use of video content in marketing and public relations is becoming increasingly popular with businesses as they realize the power it holds in reaching their audiences. Video has the ability to tell stories that quickly engage customers and […]
As Jim Carrey presented a Golden Globe recently, he made a joke that actually provided simple yet remarkably valuable advice: “You know once I say this, it can’t be unsaid.” From a keynote address to a social media post, everything we say in the digital age is never completely erased. Sounds scary, right? It can […]