Why Video Marketing Can Improve Your Brand’s Relevance
Click to View Infographic via Stanton Online video c [...]
Navigating the Elon Musk Factor: The Social CEO
Elon Musk is at it again. It wasn’t enough for the SEC [...]
Stop Putting Off Podcasts – They’re Here to Stay
If you have been thinking about podcasts lately, you’re [...]
Paywall Models Can Drive Additional Visibility
National brands on the forefront of daily news breakin [...]
B-to-B Brands Need to Take a Better Shot at Online Video Content
Online video content is a staple for consumer brands, [...]
Alphabet (aka Google) is being beset by major brand withdrawals from its search ad business due to ads running on inflammatory or “fake news” websites, and on YouTube next to videos from hate groups and other extremists. While Alphabet provides automatic screening of such sites and videos, its algorithms paint with a wide brush and […]
Controlling The Message, But Not The Medium
Alphabet (aka Google) is being beset by major brand wit [...]
When it comes to being on the cutting edge of marketing, video is where it’s at. The use of video content in marketing and public relations is becoming increasingly popular with businesses as they realize the power it holds in reaching their audiences. Video has the ability to tell stories that quickly engage customers and […]
The Power of Video Marketing
When it comes to being on the cutting edge of marketing [...]
Over the past 10 years, social media has opened up a new world of marketing communications. Facebook, Twitter, LinkedIn and other popular platforms have created a wide variety of opportunities for businesses to engage with customers, partners, and their own employees. Consumer-facing businesses were the first to embrace these new channels, and slowly but surely […]
The Personal is Professional
Over the past 10 years, social media has opened up a ne [...]
As Jim Carrey presented a Golden Globe recently, he made a joke that actually provided simple yet remarkably valuable advice: “You know once I say this, it can’t be unsaid.” From a keynote address to a social media post, everything we say in the digital age is never completely erased. Sounds scary, right? It can […]
The Content Ripple Effect
As Jim Carrey presented a Golden Globe recently, he mad [...]
If you’re looking for ways to improve your company’s social media efforts, consider taking a lesson from Hollywood. Indeed, high-profile actors, singers, and performers understand the art of online promotion in a way that many companies could learn from as they work to create digital visibility for their brands. While Beyoncé broke ground by announcing […]
Social Media Lessons from Hollywood: Part 1
If you’re looking for ways to improve your company’s so [...]