Why Communicators Shouldn’t Abandon Long-Form Content
In the last decade, we’ve seen a surge in tweets, soun [...]
Humor Offers Business Opportunities for B-to-B Firms
"Does humor belong in business communications? If you [...]
On February 9th, PyeongChang, South Korea will step into the spotlight as host of the 23rd Winter Olympic Games. Millions will watch in awe as the world’s top athletes compete in snow and ice sports and North and South Korea march under one flag and take a public step toward reconciliation. Eyes will be peeled […]
Evolving Audience Behaviors – Are You Keeping Up?
On February 9th, PyeongChang, South Korea will step int [...]
Conducting communications for retail businesses has always been a complicated task, but in light of recent headwinds facing the industry, it has never been more important to the success in the sector. If storefronts continue to close at their current rate, walking down Madison Avenue or driving through the local mall could look very different […]
Thought leadership (you may want to add the adjective “true”) is one of the most overused terms in the industry. It’s pondered over extensively by corporate marketing teams, strategists and consultants, occasionally snubbed by the press for not delivering, and agonized over by communications pros wondering “How do we fix this piece?” Frequently, there’s greater […]
On “Thought” and “Leadership”
Thought leadership (you may want to add the adjective “ [...]
“…Try as the powers might to censor us, control us, ice us out, tamp us down, keep us quiet…a small group of passionate people cannot be stopped…” – @oiselle The current media landscape is continuously changing and being redefined, and many are struggling to keep up. Consumers have more influence on public opinion than ever […]
The Uphill Communications Battle on the Road to Rio
“…Try as the powers might to censor us, control us, ice [...]
Following months of speculation about whether Twitter might significantly expand the maximum number of characters allowed in posts, recently the micro blogging network formally announced some more modest changes than initially rumored. Rather than establishing a new character cap, Twitter will soon change the way it counts. In the coming months, not all characters will […]
In Brand Communications, Evolution is Better than Revolution
Following months of speculation about whether Twitter m [...]
We are not even three months into 2016 and already it seems that rebranding is off to a fast start, with companies updating their looks left and right. In January, the BBC unveiled a new look one of its subsidiaries, BBC Three, as did the health and wellness website Greatist, the NHL’s Florida Panthers, and […]
Let Them See Through You (Or at Least Your Logo)
We are not even three months into 2016 and already it s [...]
The media landscape has never been as fragmented as it is today, with brands fighting tooth and nail for viewers. We see this every day with business and financial media, but no one is feeling the effects of it more than cable sports behemoth ESPN. With more and more viewers deciding to ditch cable television, […]
How Fox Sports 1 Dropped the Ball
The media landscape has never been as fragmented as it [...]
In early November, Starbucks released its much anticipated annual holiday “red cup.” To the surprise of some and the angst of a few—but loud—nay-sayers, the cup was devoid of any specific holiday messaging. No snowflakes, snowmen, holly or messaging… It was just a red cup. The controversy that followed – sparked by a social media […]
Starbucks Holiday Red Cup: Public Opinion Says “It’s #JustaCup”
In early November, Starbucks released its much anticipa [...]