TD Ameritrade wanted to be more relevant in the average investor’s life by leading the conversation on retirement and savings in a market that was drenched with commentary.
Stanton developed a series of proprietary surveys that triangulated the retirement storyline, covering topics including technology, marriage, and social pressure. The program, stronger than ever in its 15th year, grew into a quarterly product that top-tier editors and reporters now rely on.
Stanton garnered hundreds of media mentions across business and consumer outlets, including CNBC, Fox Business, TheStreet, American Banker, Reuters, Business Insider, Barron’s, Techstination, Bloomberg, The Associated Press, CNN, Good Morning America, Yahoo! Finance TV, USA Today, Business Insider, and more. Today the firm has the leading share of voice in personal finance, despite competition from larger players.
More Than Half of Parents Blew Their Summer Budgets. Here’s Where Their Money Went
“If you feel like spending on your kids took a toll on your summer budget, you’re not alone.
A new survey from TD Ameritrade finds that 52% of parents with children under 18 spent more than they intended to this summer.
The average summer debt for those parents is $1,960 this year. That compares with just $563 for parents with adult children. Overall, Americans have an average summer debt of $1,605 this year.”
Younger generations say ‘I don’t’ to high-cost engagement rings
“Two-thirds of younger Americans — Generation Z and young millennials — think an engagement ring should cost less than $2,500, according to a new survey from TD Ameritrade.
That is about half of the national average. The average engagement ring in the U.S. costs $5,680, according to The Knot’s 2018 Real Wedding Study.
Women across all age groups said they think an engagement ring should cost less, according to TD Ameritrade’s study.”
Why you should still invest in a 401(k) even if retirement seems impossible
“Nearly 30% of millennials believe they will never retire, according to TD Ameritrade’s 2018 Millennials and Money Survey. With stagnant wages and the soaring costs of education, health care and housing that they’ve experienced in their lifetimes — not to mention coming of age in one of the worst economic recessions in U.S. history — many are putting off saving for a time they’re not sure will come as they struggle to make ends meet in their current daily lives.
While saving for a retirement you’re not sure will happen might seem pointless, Erin Lowry, author of “Broke Millennial Takes on Investing,” says it can actually provide younger generations with the stability and financial confidence they crave.”