Lessons in Transparency from Google+
For the tech Gods, it seems like the easiest PR lessons are the hardest to learn. Case in point: The report earlier this week in [...]
Why Should Brands Act Like Media Companies?
FEWER JOURNALISTS MEAN BRANDS NEED TO ACT LIKE MEDIA COMPANIES. Consider it a wake-up call for brands and organizations whose co [...]
Generation Gaps
The oldest Baby Boomers turn 72 this year. But don’t call them old. Seventy-four million strong, Baby Boomers, or those born bet [...]
Navigating the Elon Musk Factor: The Social CEO
Elon Musk is at it again. It wasn’t enough for the SEC to ban him from an executive position with Tesla for three years, or even [...]
Crisis Management and The Unknown: Managing the 40% Factor
How a company responds in the immediate aftermath of a crisis will determine the extent of the damage and how long it takes for [...]
Stop Putting Off Podcasts – They’re Here to Stay
If you have been thinking about podcasts lately, you’re not alone. The latest Edison Research survey shows that 44 percent of Ame [...]