Mercy College

Stanton Public Relations & Marketing Launches New Program At Mercy College

NEW YORK—JANUARY 21, 2010 -- Stanton Public Relations & Marketing announced that it has completed a communications program surrounding the launch of a unique initiative at Mercy College, a leading higher education institution with campuses throughout the New York metropolitan area.

Focused largely on media relations, the program generated preliminary visibility for Mercy College's PACT (Personalized Achievement Contract) initiative, a first of its kind professional one-on-one mentoring program. PACT uses professionally trained mentors to engage with students on an individual basis from registration through graduation. Additionally, they are responsible for being a single source of support in all aspects of each student's college experience including admissions, academic and career advisement, financial services, general student life and personal/professional development.

Stanton Public Relations & Marketing was selected because of the agency's experience in the higher education space, and its long history of helping educational institutions compete effectively for the attention of students, faculty, donors and recruiters. Stanton PRM is known for its strategic approach to positioning faculty as expert media resources, generating attention for new educational programs, products and services, and turning research findings and innovative pedagogy into feature coverage in leading national print, broadcast and online outlets.