Media Relations

A proactive but targeted and quality-focused media relations effort is often the centerpiece of our client work. Our goal for media relations is to generate coverage that generates positive awareness among key decision-makers and influencer audiences. To accomplish this we employ a variety of tactics that start with briefings to cultivate relationships with specific reporters, set perceptions about the firm, and pave the way for future coverage. We then build our clients' positive media file through a mix of planned pitching, opportunistic outreach and news announcements.

To secure stories that feature and prominently include our clients, we not only use our longstanding relationships with key national, regional and trade media. We also customize our pitches with the understanding that each outlet and each reporter is different and may be interested in a different angle on the story.

We also work to actively to insert our clients into trend stories covering their industry, their competitors, or the broader business issues relevant to their markets. We establish clients as expert resources for reporters by having them weigh in on appropriate breaking news with compelling and sometimes provocative viewpoints that pique journalists' interest and give the organization a strong voice on the issues that matter most.

Finally, we leverage select news announcements to ensure a steady steam of coverage that highlights clients' progress, including generating appropriate materials, creating a media strategy to guide the effort, and conducting proactive outreach to help drive placement.

While Stanton Public Relations & Marketing is recognized within the industry for outstanding media relations capabilities, the strongest acknowledgment of our expertise has come from being hired by leading media organizations to handle their work. This has given us a true advantage in understanding how the media works and how best to effectively package stories for maximum placement opportunities, Stanton's experience inside the "media beast" has proven invaluable to our clients.