Executive Visibility

An organization's population and positive profile is often a direct outgrowth of the credibility and visibility of its leadership.

In order to effectively leverage executives' vision and depth of experience, we first develop a strategic plan that identifies and articulates a compelling, relevant point of view in their areas of expertise and supports overall messages. We then seek the best opportunities for building relationships with the influencers and decision makers who can benefit the organization.

We craft custom speaking proposals and speaker biographies that leverage the executive's past accomplishments, current role and vision for the future of the industry or category. As needed, we work with executives to prepare and review talking points, speeches, presentations to ensure that they effectively communicate the organization's brand positioning, current activities, and business objectives.

Finally, we aggressively pursue opportunities to place executives in appropriate, high visibility forums, and where possible initiate a dialogue in which our clients can influence the conference agenda and begin a long-term relationship with conference organizers. The most important part of this process is to act early and be persistent, as competition is keen for the best speaking slots, which are often filled upwards of six months in advance.

In addition, we are firm believers in expanding presentation content into other communications disciplines such as byline articles, blogs, webinars, editorial board briefings and desk-side briefings.

Media & Presentation Training

Media interaction and public speaking don't come naturally to many executives. That's why we designed a comprehensive spokesperson training process for our clients in both half- and full-day training sessions. Our teams prepare executive and third-party spokespersons to communicate clearly, succinctly, and in a compelling way under a variety of circumstances ranging from phone interviews and informal briefings to live TV broadcasts, remote on-camera appearances and keynote addresses. Our program is customizable to address the specific needs of CEOs and senior officers, third-party experts, celebrity spokespersons, or technical staff.