Recent Client Snapshots
Berkline Featured on CBS Early Show
Stanton Public Relations & Marketing positioned furniture manufacturer Berkline—and its "Buttkicker"
motion seating—as an integral part of a cutting-edge Super Bowl experience. Berkline was featured on
CBS's The Early Show in a segment that looked at products to enhance Super Bowl viewing at home. An
online story also ran on CBSNews.com.
BusinessWeek on Seedco
Seedco Financial Services was the lead company in a major story about how community development
financial institutions are expanding their small business lending role. The story highlighted the
organization's recent grant from Goldman Sachs.
Economist Taps VSS
Media private equity investor Veronis Suhler Stevenson and its annual Communications Industry Forecast
(CIF) received prominent inclusion in The Economist's January 2010 feature story, "Public Relations in
the Recession." The story was picked up by several business and vertical industry outlets and translated
into extensive follow-up coverage for VSS and the CIF.
Sun Capital Partners in The Daily Deal
The turnaround investment space is generally not well understood and needs ongoing explanation—particularly
in an economic downturn. The Daily Deal story, "The Sun Also Rises" highlights Sun Capital's investment
approach in the context of a down market, the firm's successes and progress made.
Pine Brook Profiled in PEI
Stanton Public Relations & Marketing secured a feature profile of Pine Brook Road Partners in Private Equity
International. We worked with the client and reporter to ensure a quality story that communicated the firm's
unique model.