Great Spokesperson? Watch Out!

Newly-minted White House Director of Communications, An [...]

July 28th, 2017|Categories: Media Relations|Tags: , , , |

Mirror, Mirror…CEOs and the Media

The Wall Street Journal recently ran a story on how CEO [...]

October 21st, 2016|Categories: Media Relations|Tags: , , |

What is the Value of Media Coverage Behind a Paywall?

More and more online content providers are turning to p [...]

July 26th, 2016|Categories: Media Relations|Tags: , , |

Trade-ing Up

As PR professionals, one thing we know is that all clie [...]

June 6th, 2016|Categories: Media Relations|Tags: , , |

When it Comes to News, Being “Interesting” Just Isn’t Enough

With the sheer number of channels at a communicator’s d [...]

December 11th, 2015|Categories: Media Relations|Tags: , , , |

Paving the Way to Meaningful Relationships with the Media

When it comes to media relations, it’s not all about th [...]

November 17th, 2015|Categories: Media Relations|

Selling the Story

An ongoing challenge for communications professionals i [...]

November 4th, 2015|Categories: Media Relations|Tags: , , , |

Blurring lines: Newsmakers and Opinion Shapers

Communications professionals and news reporters alike a [...]

July 6th, 2015|Categories: Media Relations|Tags: , , |

For Greater Impact: Don’t Forget The Big Picture

Companies can be so focused on their own activities, th [...]

April 9th, 2015|Categories: Media Relations|Tags: , , , |

The Future of Long Form Journalism

With the growing popularity of mobile technology, media [...]

December 12th, 2014|Categories: Media Relations|Tags: , |