Brand Communications
Effective brand communications is more than simplistic slogans or taglines. Today's hyper-competitive markets demand consistent, compelling messages of depth and differentiation that reach into the wider interests and experience of an audience. Stanton develops brand communications with a focus on
actionable results.
Over the years, we have developed several useful branding tools and processes that allow Stanton to customize a brand communications program to meet each client's individual needs. These tools include:
- Internal and External Brand Perception Audits
- Competitive Assessments
- Executive Messaging Sessions
- Business and Product Naming
- Logo and Tagline Development
- Internal Brand Launches
- External Communications Plan Development
Corporate Positioning & Messaging
We go beyond providing a compelling set of messages and sound bites to deliver real-life recommendations on how to bring the messages to life in the marketplace. Our proven approach produces a clear and differentiated value proposition, a convincing vision for customers, partners, employees and other stakeholders, and a compelling argument for strategic partnerships.
We create an easy-to-understand brand platform that maps out your primary brand statement, key messages and supporting proof points on a single page and in a clear format that can be used by employees throughout the organization to guide media interviews, marketing collateral and much more.
Marketing & Collateral Materials
In addition to mainstream public relations disciplines, Stanton supports our clients' marketing efforts through content development and design. We have managed a wide variety of marketing initiatives including advertising and direct mail creation, brochure and other collateral development, and corporate Web site production, to name a few. We take a flexible approach and are equally comfortable leading the project or collaborating with clients' existing internal and external creative resources.
Having Stanton contribute to all aspects of marketing communications—not just public relations—gives our clients a significant advantage. Our involvement ensures seamless and accurate inclusion of corporate messages across all channels, for truly integrated communications programs that are aligned with long-term strategic objectives while addressing immediate needs.